I created a suite of marketing materials for Frakture, a nonprofit data automation company, to help them connect with diverse audiences at conferences and events. Each piece was designed to be bold, memorable, and aligned with Frakture’s innovative brand personality—whether informing, delighting, or sparking curiosity.
To reach different audiences, I developed a series of flyers tailored to specific needs and user groups. Each flyer simplifies complex data solutions into approachable, benefit-driven messaging while maintaining consistent visual branding. This flexible approach allowed Frakture to speak directly to nonprofit professionals, agencies, technical staff, and decision-makers alike.
For event promotion, I designed a collection of clever, eye-catching posters that quickly captured attention in busy environments. These posters used humor, bold typography, and playful illustrations to create instant engagement—drawing attendees in and reinforcing the company’s approachable, creative identity.
To complement traditional materials, I created a set of illustrated trading cards featuring custom “Frakture bots.” Each bot represented a unique platform capability, turning technical functions into approachable, character-driven visuals. The cards became a conference favorite—collectible, shareable, and eco-conscious compared to typical giveaways.
Together, these flyers, posters, and trading cards formed a versatile marketing toolkit—informing audiences, energizing events, and leaving a lasting impression. By combining strategic communication with creative design, Frakture’s presence consistently stood out and sparked meaningful conversations.
