Nothing screams "stop here!" quite like life-size robots on a banner! Banners often pose an interesting design challenge—be eye-catching, get a message across quickly, and convey what your organization is about without information overload. One of the solutions to this is to keep one banner very simple, while another has more info. Between the two, you are getting potential leads into your booth.
Salsa Labs requested something exciting to lure conference attendees to their booth from all corners of the show. I knew with a brand like Salsa's, they had to be eye-catching. The feedback from the people on the floor was incredible—people were flocking to Salsa's energetic booth. Even without knowing what Salsa was, they still stopped in!