• Portfolio
  • Graphic Collections
  • U.S. Department of Energy Social Media Content
  • Scientific Illustrations and Technical Concepts
  • Frakture Marketing Materials
  • DEI Representation in Graphics
  • State Energy Program Operations Manual
  • American-Made Challenges Graphics
  • Logo Design
  • Communications Campaign Graphics Suite
  • Energy I-Corps Graphics Suite
  • Branding Conceptualization Process
  • Presentation Transformations
  • Salsa Labs Marketing Materials
  • Scientific Explainer Custom Animation
  • Event Banners
  • Niche Marketing Booklet and Photo Editing
Dawn Washelesky
  • Portfolio
  • Graphic Collections
  • U.S. Department of Energy Social Media Content
  • Scientific Illustrations and Technical Concepts
  • Frakture Marketing Materials
  • DEI Representation in Graphics
  • State Energy Program Operations Manual
  • American-Made Challenges Graphics
  • Logo Design
  • Communications Campaign Graphics Suite
  • Energy I-Corps Graphics Suite
  • Branding Conceptualization Process
  • Presentation Transformations
  • Salsa Labs Marketing Materials
  • Scientific Explainer Custom Animation
  • Event Banners
  • Niche Marketing Booklet and Photo Editing

Branding Conceptualization Process

Branding

Below is a peek into part of the process used to shape a new brand. Based off the client's broad wishes for the brand, inspiration boards were made with different colors and logo iterations, along with in-depth descriptions of the various looks and their nuances. Following these inspiration boards, similar ones were made with different font variations to compliment the chosen board.

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